Doug Fritz

Doug Fritz is the Co-Founder and Executive Chairman of F2 Strategy, the nation's largest pure-play wealthtech consulting firm, and a recognized leader with decades of experience helping wealth management firms leverage technology to drive growth and enhance the client experience. Throughout his career, Doug has successfully transitioned from CTO to startup founder, enterprise CEO, and now M&A-focused executive chairman, guiding firms through digital transformation and strategic growth initiatives.

Doug is a leading voice in wealth technology, advising growth-focused advisory firms on technology strategy, operational excellence, and delivering exceptional client experiences. His expertise in scaling businesses, navigating mergers and acquisitions, and aligning technology with business objectives has made him a trusted advisor across the wealth management industry.

Doug's combination of executive leadership, strategic vision, and deep industry expertise has positioned him as a respected authority in wealthtech innovation. He holds a Bachelor of Arts in Russian and International Trade from Southern Illinois University Carbondale.