A name, of course, is more than a simple label used to distinguish one company from another.  Names are chosen with care to convey important emotions, qualities or characteristics.  At Forest Systems, we see parallels between the concept of a forest and managing finances.  Certainly both should be green and growing, but there is more.

A strong accounting system will track individual financial transactions and account balances.  These, in effect, represent the “trees” that, when accumulated, comprise a forest.  This “forest” shows our clients the bigger picture: spending trends, asset allocations, comparative investment performance, available resources, etc.  Achieving this clear view of the big picture results from the integrity of the underlying data.  In short, when it comes to managing their financial situation, Forest Systems helps our clients to see both the “forest” and the “trees.”