Advisory Council

Our advisors’ varied experiences inform the operations of Forest Systems.

Doug Fritz Headshot

Doug Fritz

As co-founder and CEO of F2 Strategy and as former First Republic CTO, Doug Fritz has a wealth of experiences in WealthTech management consulting. Specifically, he helps complex RIA, wealth, bank/trust, and family office firms improve their technical capabilities. He knows how to deliver results-driven management strategy based on his team’s proprietary research in outsourcing technology leadership and their strategy consulting services. Doug is also recognized as an accomplished industry leader, speaker, and judge at organizations such as In|Vest, American Banker, and Financial Times.  

Annette Nellen

Annette Nellen

As a California CPA and attorney, Annette Nellen is a professor and Program Director of the Master of Science in Taxation program at San José State University. She’s active in the tax sections of the American Institute of Certified Public Accountants (AICPA), American Bar Association (ABA), and the California Lawyers Association, and frequently speaks and writes on tax policy and reform, high tech tax matters, accounting methods, and taxation of cryptocurrency. She is co-author and co-editor of four tax textbooks from Cengage (Southwestern Federal Taxation series).  She has previously worked at the Internal Revenue Service and at Ernst & Young. Annette has a BS in Accounting from CSU, Northridge, an MBA from Pepperdine, and a JD from Loyola Law School.

Liz Brigham

Elizabeth “Liz” Brigham

Elizabeth “Liz” Brigham has a bevy of experiences in leadership, tech product management, and tech marketing. This includes time at Walt Disney Parks & Resorts, Jive Software, Timshel, and as Head of Product of Morningstar Direct and Reporting Solutions software for financial advisors and asset managers, where she led US commercial product development and market strategy. She is now Director of the Jay Hurt Hub for Innovation and Entrepreneurship at Davidson College, where she serves the Davidson College community and the Hurt Hub’s coworking community. Liz has a BA in English, cum laude, from Davidson College and an MBA, with Distinction, from the University of Michigan’s Ross School of Business.

Ed Ipser

Ed Ipser

Edward A. Ipser, Jr., PhD is President of IpserLab (, a startup foundry. He has founded, cofounded, joined, and advised many startups. As founder of MarketFusion he raised $23M in venture capital. He also founded SVASE (Silicon Valley Association of Software Entrepreneurs) in 1996 which became the premier Silicon Valley entrepreneurial organization before merging into SVForum. He earned a PhD in CSCI from USC.